This paper promotes environmental ethics as a tool for sustainable water resources
management in the Arab region. The approach is combination of cultural, ethical, and
social marketing that is propagating social learning and have "bottom-up" education and
communication functions, as well as "top-down" high level applied research aspects with
industry and technology participation. Water resources availability has been a major
constraint on social and sustainable development in the Arab region. The paper discusses
the key factors in the Arab water crisis, and assesses the progress made in implementing initiatives, social marketing and programs of actions. . It explains how best environmental
ethics could contribute to its realization to ensure sustainability through a social code of
environmental conduct. It investigates new tools and techniques based on participation of
relevant stakeholders in decision making, knowledge and experience transfer among
water institutions.